Wednesday, February 6, 2013

TRAILER ROUND-UP: HERD 99.5 (BIG GAME SPOTS)





We got our first look at "Fast & Furious 6" during the Super Bowl. Vin Diesel, Dwayne "The Rock" Johnson, and Paul Walker all return from previous outings. Gina Carano (who kicked serious male butt in last year's "Haywire") is new to the mix. There's plot details (buzz words include "world's best drivers" and "military convoy"), but why bother? Dancing girls, revving cars, and (ever since The Rock got involved) heists are the semantics of this series. There looks to be plenty of action here and even more ridiculous stunts than the last time around. For example, they bring down a plane and then drive a car out of its nose... Dang. This blockbuster is directed by Justin Lin who was has been driving the series since "Tokyo Drift." The wait is not long with a May 24th release date. Looks like I'll have to have myself a mini-marathon to catch up with the first five before "Fast & Furious 6" blows the roof off the place this Spring!



More snippets of "Star Trek Into Darkness" set to a half-dozen "Inception"-like blasts of audio. It does very little other than look pretty to me (as someone who never saw the first "Star Trek" reboot or any of the original films or shows for that matter), but I can understand why its capable of giving others a nerdgasm. What great destruction is befalling that poor metropolis... 


If you've seen the previous two trailers for "The Lone Ranger" then there is not a whole lot new here except for even more footage of this nifty train ride that appears to be the film's biggest (or at least most iconic) set piece. It feels like we've seen the whole sequence by now... The film bears a welcome blend of action and humor right at home from the producer/director of the "Pirates" films. Tonto might as well be a distant cousin of Jack Sparrow (Johnny Depp filling the soles of both roles). Will you be climbing aboard this train on July 3rd?


"Oz the Great and Powerful" is similar to "The Lone Ranger" in that we've seen most of this before, but they're throwing so many things our way it's hard to tell. Clearly that's how Disney (the studio behind both) likes to show-off their tent-pole extravaganzas. There appears to be a bubble chase of some kind as Oz (played by James Franco) follows another through this digitally saturated realm. It's arriving on March 8th in a variety of formats, though 2D is not listed among them.


And once more... the Super Bowl ad for "World War Z" does not merit any additional consideration as it brings nothing new to the table. It's all footage we've seen in the first two trailers, just more chopped up.


I've yet to cover the full trailer for "Snitch" here on the Tome, but this 30-second spot has everything you need to know. Dwayne "The Rock" Johnson (again! along with his awesome milk commercial he starred in three ads during the big game!) goes undercover for the DEA to bring justice to his imprisoned son after a drug deal gone bust. It's kind of the opposite of "Breaking Bad" in more ways than one. Unfortunately we don't got get glimpses of the kingpin played by Barry Pepper and his billy goat beard... (for that you can watch the full trailer). "Snitch" will be here before you know it on February 22nd.

Keep that leather on your face, I reckon it's prime time for the Trailer Round-Up Awards!


LASSO OF THE WEEK

"Iron Man 3" offered the best of all the Super Bowls spots because it understands that a singular scenario is far more effective than a montage of all a film has to offer. We simply see a plane accident mid-flight where several passengers are sucked out of a gaping hole and start plummeting to certain death, not before everyone's favorite snarky hero Iron Man flies in to the rescue. The action is remarkable coherent and the visuals are vibrant and inviting (despite the horrific scene onscreen). This looks solid and they could not have sold it any better, which is what trailers are supposed to do. I wish more would borrow a page from this playbook. The marketing have also offered a pleasantly funny extended look. Iron Man lands for a third time come May 3rd.

No comments: